B2C2 Appoints Schroders Veteran to Tap Asia's Growing Crypto Wealth
B2C2 has appointed Jason Lai, former chairman of Schroders Wealth Management Asia and senior adviser in Singapore, to tap Asia's growing crypto wealth. The region is expected to reach significant growth, with onchain activity growing 69% in the year through June 2025, and a transaction volume of $2.36 trillion in APAC in the same period. Asia's wealthiest families and managers are increasingly investing in digital assets, according to Jason Lai.
"Asia’s wealthiest families and managers are increasingly investing in digital assets" — Jason Lai, former chairman of Schroders Wealth Management Asia and senior adviser in Singapore
Live market snapshot (at publish): BTC $63,833 (-0.6% 24h) · ETH $1,892.11 (-1.1% 24h)
B2C2, founded in 2015, has been expanding its presence in Asia, with David Rogers as APAC CEO and Laura Teo as Singapore country head. Jason Lai retired from Schroders in 2026, after the company acquired Thirdrock Group in 2019, and was appointed as senior adviser after B2C2 held takeover talks with potential acquirers for 18 months. The appointment of Jason Lai is expected to lead to increased investment in digital assets by family offices and asset managers in Asia.
India is currently leading global adoption rankings for onchain activity, while Singapore and Hong Kong are competing to establish themselves as regulated digital-asset hubs, with 69% growth in onchain activity in the year through June 2025. The company's expansion plans may face challenges from regulatory hurdles and competition from established players.
Analysis:
If B2C2's strategy pays off, expect increased investment in digital assets by family offices and asset managers in Asia, potentially leading to a surge in crypto prices.
The next key event to watch is the development of regulated digital-asset hubs in Singapore and Hong Kong, which may impact B2C2's growth prospects in the region.

Frequently Asked Questions
- Who is Jason Lai?
- Jason Lai is the former chairman of Schroders Wealth Management Asia and senior adviser in Singapore, now appointed by B2C2.
- What is B2C2's goal in Asia?
- B2C2 aims to tap Asia's growing crypto wealth, expected to reach $99 trillion by 2029, by appointing Jason Lai as senior adviser.
- What is the current state of crypto adoption in Asia?
- Asia's wealthiest families and managers are increasingly investing in digital assets, with India leading global adoption rankings for onchain activity.