eToro to Acquire TradeZero for Up to $231 Million

August 11, 2026 · Markets · CryptoRefuge Team

eToro to Acquire TradeZero for Up to $231 Million

eToro agreed to buy TradeZero, a US active-trader brokerage, for up to $231 million. This acquisition is a significant step for eToro as it seeks to expand its presence in the US equities market.

The deal comes as eToro looks to strengthen its position in the competitive US market, where it faces rivals such as Robinhood.

$80 million in revenue was generated by TradeZero over the last twelve months, indicating a strong performing business.

Yoni Assia, Co-Founder and CEO of eToro, said:

"Today's announcement is an important step in building our US business." — Yoni Assia, Co-Founder and CEO, eToro This statement underscores the acquisition's importance for eToro's US expansion plans.

On the day of the announcement, eToro's stock price hit a low of $30.11, before recovering slightly. The company's market capitalization is currently around $3.33 billion, with 4.28 million funded accounts on the platform in Q2. The acquisition is expected to have an impact on eToro's stock price, which has been volatile in recent times.

The deal is expected to close in 2027, subject to regulatory approvals. eToro's IPO, initially valued at $3.7 billion, is also expected to take place in the near future.

Analysis: If the acquisition is successful, it could help eToro increase its market share in the US equities market, potentially leading to increased revenue and profitability. However, the deal is subject to regulatory approvals, and there is always a risk that the acquisition may not be completed as planned. Investors will be watching closely to see how the acquisition affects eToro's stock price and market position.