Strategy Sells $104.7M in Bitcoin to Support Financial Product

August 4, 2026 · Markets · CryptoRefuge Team

Strategy sold $104.7 million in Bitcoin last week to support its financial product STRC, a move that may signal a shift in the company's bitcoin accumulation strategy.

$104.7M in Bitcoin was sold by Strategy to prop up its financial product STRC. The company's decision to sell a significant portion of its Bitcoin holdings may be seen as a strategic move to support its financial product, rather than a sign of bearishness on the cryptocurrency market.

Live market snapshot (at publish): BTC $63,872 (+2.0% 24h)

The sale is notable given the company's history of accumulating Bitcoin. The average price of the sold Bitcoin was $63,957, resulting in a loss of $11,500 per coin, given the cost basis of $75,419.

"When I say ‘Never Sell Your Bitcoin,’ I speak as one saver to another. I have never sold mine." — Michael Saylor, Founder of Strategy This statement contrasts with the company's actions, as it has now sold Bitcoin twice, which may indicate a change in its strategy.

Analysis: If the price of Bitcoin continues to hold steady despite negative news, it may indicate a shift in market sentiment. A break below the current support level could signal a downturn in the market, while a continued hold above this level may indicate a potential uptrend. The market impact of this sale is also noteworthy, as the price of Bitcoin has remained flat on the week, despite the negative news.

The company's financial product, STRC, is likely to be a key factor in its future decisions regarding Bitcoin sales. The next key event to watch will be the company's upcoming financial reports, which may provide further insight into its Bitcoin strategy and the performance of its financial product, STRC. As the market continues to evolve, it will be important to watch how Strategy navigates its Bitcoin holdings and how this affects the overall market.